Co-Founder · Industry Operations
Luke Freeman, Co-Founder of Operator Intelligence
Luke Freeman is co-founder for industry operations and growth at Operator Intelligence, with 20+ years in promotional products distribution and sales and $500M+ in career sales.
Luke Freeman's background in promotional products
Luke Freeman has spent 20+ years in promotional products distribution and sales. He is founder and CEO of Wizard Creations, a promotional products distributor, and has $500M+ in career sales.
Beyond promo, Luke is a serial entrepreneur with ventures in consumer products, live events, real estate and other industries. That range gives him an operator's view of where time and margin leak in a growing company, and a clear sense of which fixes are worth paying for.
Why Luke co-founded Operator Intelligence
Luke Freeman and Chad Westleigh met by chance on a vacation nearly a decade ago and stayed close. When Chad began building real AI systems for brands, Luke was hearing the same question everywhere in his network: how do we actually do this?
Not the hype, the implementation. Operator Intelligence, founded in 2026 by Luke and Chad, is their answer: AI enablement for the people actually running businesses. Luke brings the industry knowledge and the network; Chad Westleigh brings the technical depth and systems thinking.
AI for promotional products distributors
Promotional products, Luke's home industry, is a core focus for Operator Intelligence. 2iC (2nd In Command), a 13-agent AI system built for Wizard Creations, Luke's own distributorship, reported 30–50% operations time saved, 15%+ margin improvement and 6 months to full ROI. Read the full 2iC case study; the outcomes are also published in our AI enablement report for the promotional products industry.
2iC is now our multi-agent back office for promotional products distributors, and walkthroughs are available on request. Distributors can see how this applies to their business on our AI for promotional products distributors page and our AI back-office automation service, which covers order entry, supplier follow-up, proof routing, invoicing and reorders.
Wizard Leads: a disclosed affiliate case
Operator Intelligence also built a Claude-powered lead intelligence tool for Wizard Leads, a Wizard-affiliated company and an affiliate of Luke's Wizard companies. As reported by the Wizard Leads team, the tool delivered +35% lead opportunities in six months and 30+ hours saved per week. More sales patterns are on our AI for B2B sales page.
Luke Freeman's areas of focus
AI for promotional products
Agents and training for distributors, from brief and quote to proof, invoice and reorder.
Learn moreAI back-office automation
Multi-agent systems for intake, order entry, vendor follow-up and AR, with human checkpoints.
Learn moreCustom AI agents for sales teams
Lead intelligence and sales tools sized for lean B2B teams.
Learn moreAI enablement for operators
Discovery, opportunity mapping, quick-win pilots and scale for $1M–$10M companies.
Learn moreHow Luke works with operators
Luke talks to clients operator to operator. Operator Intelligence engagements usually start with a two-week AI readiness assessment, then move through opportunity mapping and a quick-win pilot that ships in four to six weeks. The work scales only after the numbers are proven, with humans in the loop. Our process lays out each phase, and the free AI readiness assessment takes about five minutes.
Talk to Luke and the Operator Intelligence team
If you run a distributor, a sales organization or another lean, high-performing company, start with a scoping call.
Book a scoping callRelated
Chad Westleigh, Co-Founder
Nearly 20 years in digital strategy and 5,500+ hours of hands-on AI work.
2iC case study
A 13-agent AI system built for Wizard Creations.
AI for promotional products distributors
Where agents fit in the promo order lifecycle.
AI back-office automation
Agents for intake, order entry, invoicing and follow-up.
AI enablement in promotional products, 2026
Our report on AI adoption among promo distributors.
Wizard Leads case study
A Claude lead intelligence tool built in one month.