Case study · B2B lead generation
Wizard Leads Case Study: A Claude Lead Intelligence Tool Built in One Month
How Operator Intelligence built Wizard Leads, a Wizard-affiliated B2B lead generation company, a Claude Sonnet web app that finds, aggregates and scores leads from 15+ channels.
Wizard Leads results
Disclosure: Wizard Leads is a Wizard-affiliated company
Wizard Leads is a Wizard-affiliated company, an affiliate of Luke Freeman's Wizard companies. Luke is a co-founder of Operator Intelligence, so we disclose that relationship up front. The results on this page are as reported by the Wizard Leads team. We also built 2iC (2nd In Command) for Wizard Creations, Luke's promotional products distributorship.
The challenge: a sales team spending its week hunting for leads
Wizard Leads is a B2B lead generation company. Its internal sales team of six was spending the majority of its time manually scouring LinkedIn, email and other channels for signals of potential leads for its B2B services.
The leads were lackluster, and the team couldn't focus on closing sales or supporting current clients, which meant missed opportunities and stalled pipeline growth.
Off-the-shelf lead platforms fell short of what the team needed, and a conventional custom build looked slow and expensive. Wizard Leads needed a tool that matched its channels and could be running in weeks, not years.
What we built: a Claude Sonnet lead intelligence app
Operator Intelligence built an AI-powered React web app, powered by Claude Sonnet, that analyzes more than 15 channels, platforms and RSS feeds, including RFPs, Google Alerts, professional subreddit communities, inbound email and LinkedIn posts, to aggregate and score potential leads for the sales team.
Claude Sonnet handles the reading and judgment a salesperson used to do by hand. The app surfaces high-intent signals across those sources, scores each potential lead and delivers qualified leads directly to the team's dashboard for outreach. Wizard Leads owns the tool.
How the Wizard Leads lead intelligence tool works
Monitor 15+ channels
The app watches RFPs, Google Alerts, professional subreddits, inbound email, LinkedIn posts and other feeds, more than 15 sources in all.
Aggregate the signals
Potential leads from every source are pulled into one place instead of living in separate tabs and inboxes.
Score with Claude Sonnet
Claude Sonnet analyzes each signal and scores the lead, so high-intent opportunities rise to the top.
Deliver to the sales dashboard
Qualified leads land on the team's dashboard, ready for outreach.
The Wizard Leads lead intelligence stack
| Component | What it does |
|---|---|
| React web app | The lead intelligence tool the sales team works in, owned by Wizard Leads. |
| Channel monitoring (15+ sources) | Watches RFPs, Google Alerts, professional subreddits, inbound email, LinkedIn posts and other feeds for lead signals. |
| Claude Sonnet | Reads each signal and scores the potential lead, so high-intent opportunities rise to the top. |
| Sales dashboard | Delivers qualified leads to the team, ready for outreach. |
Timeline: built in one month
Built in one month, with results measured over six months. These phases are typical, not a dated project log.
Discovery
Map where the team found leads by hand, which channels matter and what a qualified lead looks like.
Source connections
Connect the app to the 15+ channels, from RFPs and Google Alerts to inbound email and LinkedIn posts.
Scoring
Set up Claude Sonnet to score leads against the team's criteria, then tune it on real results.
Launch
Deliver qualified leads to the sales dashboard and hand ownership of the tool to Wizard Leads.
Results: +35% lead opportunities and 30+ hours a week back
As reported by Wizard Leads, the Claude lead intelligence tool delivered:
- +35% lead opportunities within six months.
- 30+ hours per week saved on manual prospecting across the sales team.
- +40% sales focus time, meaning more hours spent closing sales and supporting current clients.
“OI built this in a month and we now own our own lead aggregation tool.”
What this means for your business: own your lead intelligence instead of renting it
Sales teams at lean B2B companies often spend their best hours searching for leads instead of working them. A custom AI agent that monitors the channels your buyers actually use, and scores what it finds, gives that time back to selling.
Operator Intelligence builds tools like this through our custom AI agent development work, sized for $1M–$10M companies. For more sales examples, see AI for B2B sales teams and the AI agent library. Teams that want to build their own Claude workflows can start with Claude training for teams. Our process starts with one pilot and scales once the numbers hold.
The Wizard Leads tool is part of AI Enablement & Custom Solutions, the Operator Intelligence offering for custom AI agents and Claude applications built around a company's real workflows.
Frequently asked questions
Is Wizard Leads affiliated with Operator Intelligence?
Yes. Wizard Leads is an affiliate of Luke Freeman's Wizard companies, and Luke is a co-founder of Operator Intelligence. The results on this page are as reported by the Wizard Leads team.
Which AI model powers the Wizard Leads tool?
The tool is a React web app powered by Claude Sonnet, a model from Anthropic, which analyzes signals from more than 15 channels and scores each potential lead.
Who owns the lead intelligence tool?
Wizard Leads owns it. The client now owns its own lead aggregation tool instead of renting an off-the-shelf platform.
Could a tool like this monitor our industry's channels?
Usually, yes. The channels change by industry (bid portals, trade forums, review sites, social posts), but the pattern of monitor, aggregate, score and deliver stays the same. Book a scoping call to map your sources.
Give your sales team its week back
Tell us where your best leads show up and how your team finds them today. We'll map what an AI lead intelligence tool would monitor and score.
Book a scoping callRelated
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